Category Archives: Membership communications

The Key to Great Association Marketing: Tell Me a Story

In creating any kind of association marketing or association communications plan, you will want to tap into your most valuable asset — member excitement.  How do you do that? Member stories and testimonials will capture that excitement and help you demonstrate your … Continue reading

Posted in Association management, Marketing collateral, Marketing strategy, Member engagement, Member experience, Member satisfaction, Membership communications, Tips and Tricks | Tagged , , | Leave a comment

How to Lower Your Risk of Losing A Member: Ten Tips

Membership retention begins the moment someone joins your organization.  To ensure that that new member stays a member, here are ten steps you can take to proactively manage their membership experience so it is a positive one. #1 – Be … Continue reading

Posted in Association management, Getting results, Member experience, Member satisfaction, Membership communications, Tips and Tricks | Tagged , , , , , , | Leave a comment