Category Archives: Member engagement

The Key to Great Association Marketing: Tell Me a Story

In creating any kind of association marketing or association communications plan, you will want to tap into your most valuable asset — member excitement.  How do you do that? Member stories and testimonials will capture that excitement and help you demonstrate your … Continue reading

Posted in Association management, Marketing collateral, Marketing strategy, Member engagement, Member experience, Member satisfaction, Membership communications, Tips and Tricks | Tagged , , | Leave a comment

Capture Your Members’ Excitement in Your Marketing

As someone who has worked in associations for the lion’s share of my career (with the other time actually spent working for member companies), I tend to get excited about all things membership.  And one thing I have noticed about … Continue reading

Posted in Member engagement, Member experience, Member satisfaction, Tips and Tricks | Leave a comment