Anne Doherty Johnson is a seasoned marketing and association management executive with expertise in growing revenues and engagement for member based organizations and professional service firms. She has over 20 years experience in successive management and leadership roles for associations in the technology, financial services and health care industries. Equipped with a keen business sense and public relations savvy, she creates campaigns that help clients gain new business, increase sales, and grow memberships, events and sponsorships.
Anne views membership from both sides of the table — as both a provider and consumer of membership services. She counsels corporations and individuals on how to maximize memberships to achieve their goals.
Anne has extensive meeting planning experience, with a focus on maximizing event attendance and revenue. She has planned meetings both large and intimate, including: annual conferences; executive briefings; sales meetings; educational workshops; webinars and golf tournaments.
About Anne’s Blog
In these posts, Anne Doherty Johnson shares some of her best strategies and tactics to help you get better results from your marketing efforts.
Anne enjoys thinking deep thoughts about strategic marketing and stringing words together in just the right way to help clients better tell their stories. A voracious reader, she enjoys keeping current with the latest technology and marketing trends.
Anne has been writing content and polishing off all manner of digital and print marketing communications for as long as she can remember. Serious about words, she loves to laugh, receives regular accolades on her writing and carries a sharp red pencil (consider yourself forewarned).
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