Category Archives: Marketing strategy

A marketing strategy incorporates your objective and the tactics and tools you will employ to sell your product, service or idea.

How to Grow Your Association Sponsorships, Part One

Your corporate and institutional sponsors play a vital role in supporting your association’s mission through both the funding they provide and the implicit endorsement that comes with supporting your activities.  After all, they have put their name and brand beside … Continue reading

Posted in Association management, Getting results, Marketing strategy, Sponsorships, Tips and Tricks | Leave a comment

Six Ideas for Taking Your Events to the Next Level

I recently presented a session entitled 50 Ideas in 50 Minutes: Taking Your Events to the Next Level to an audience of association executives.  The talk included strategies and tactics that would work with either refreshing an existing event or … Continue reading

Posted in Association events, Marketing collateral, Marketing strategy, Member experience, Member satisfaction, Writing | Tagged , , , , , , , | Leave a comment