Category Archives: Marketing collateral

Marketing collateral includes all manner of print and digital communications or content designed to showcase and sell your product or service.

The Key to Great Association Marketing: Tell Me a Story

In creating any kind of association marketing or association communications plan, you will want to tap into your most valuable asset — member excitement.  How do you do that? Member stories and testimonials will capture that excitement and help you demonstrate your … Continue reading

Posted in Association management, Marketing collateral, Marketing strategy, Member engagement, Member experience, Member satisfaction, Membership communications, Tips and Tricks | Tagged , , | Leave a comment

Six Ideas for Taking Your Events to the Next Level

I recently presented a session entitled 50 Ideas in 50 Minutes: Taking Your Events to the Next Level to an audience of association executives.  The talk included strategies and tactics that would work with either refreshing an existing event or … Continue reading

Posted in Association events, Marketing collateral, Marketing strategy, Member experience, Member satisfaction, Writing | Tagged , , , , , , , | Leave a comment