Tag Archives: communications

The Key to Great Association Marketing: Tell Me a Story

In creating any kind of association marketing or association communications plan, you will want to tap into your most valuable asset — member excitement.  How do you do that? Member stories and testimonials will capture that excitement and help you demonstrate your … Continue reading

Posted in Association management, Marketing collateral, Marketing strategy, Member engagement, Member experience, Member satisfaction, Membership communications, Tips and Tricks | Tagged , , | Leave a comment

When Should You Issue a Press Release?

Press releases are an often overlooked way to spread the news about your business or organization.  Chances are, with the varied media out there today, there is an audience hungry for your news.  Here are a few tips to help … Continue reading

Posted in Press releases, Tips and Tricks | Tagged , , , | Leave a comment