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Author Archives: ADJTech
Using the New Year to Take Stock and Improve
Every new year represents an opportunity to take stock and consider how to improve. Over the last year, associations, businesses and individuals have had to make substantial changes or adjustments, from major pivots to new ways of working and getting … Continue reading
Posted in Getting results, Tips and Tricks
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Just Be Thankful – A Poem
Just Be Thankful Just be thankful for the breezes on the days that they come. Just be thankful that you’re here when the day is done. Look around you, eyes wide open, ask yourself what do you see. … Continue reading
Posted in Tips and Tricks
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The Key to Great Association Marketing: Tell Me a Story
In creating any kind of association marketing or association communications plan, you will want to tap into your most valuable asset — member excitement. How do you do that? Member stories and testimonials will capture that excitement and help you demonstrate your … Continue reading
How to Grow Your Association Sponsorships, Part One
Your corporate and institutional sponsors play a vital role in supporting your association’s mission through both the funding they provide and the implicit endorsement that comes with supporting your activities. After all, they have put their name and brand beside … Continue reading
Delivering a Superior Event Experience
Are you looking for ideas on how to deliver a superior event experience to your audience? A big part of that experience comes from how you position and market your event. Here are some event marketing tactics to set you … Continue reading
Capture Your Members’ Excitement in Your Marketing
As someone who has worked in associations for the lion’s share of my career (with the other time actually spent working for member companies), I tend to get excited about all things membership. And one thing I have noticed about … Continue reading
Six Ideas for Taking Your Events to the Next Level
I recently presented a session entitled 50 Ideas in 50 Minutes: Taking Your Events to the Next Level to an audience of association executives. The talk included strategies and tactics that would work with either refreshing an existing event or … Continue reading
Posted in Association events, Marketing collateral, Marketing strategy, Member experience, Member satisfaction, Writing
Tagged association events, conference marketing, event design, event management, event marketing, marketing association events, marketing collateral, marketing conferences
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How to Lower Your Risk of Losing A Member: Ten Tips
Membership retention begins the moment someone joins your organization. To ensure that that new member stays a member, here are ten steps you can take to proactively manage their membership experience so it is a positive one. #1 – Be … Continue reading
Goal Attainment 101 – Three Questions to Guide You
Can asking three questions (pictured to the right and highlighted below) bring you closer to achieving your writing, business or personal goals? Yes. Articulating answers can help you: choose the right goals surface how committed you are to achieving them … Continue reading
Posted in Getting results, Tips and Tricks, Writing, Writing Party
Tagged achieving goals, goal setting, goals, improving your writing, writing goals
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The Importance of Tone
Matching your tone to your content and purpose is a good corollary to the “know thy audience” rule of writing. It’s a crucial decision that makes an enormous difference in your ability to impart meaning with words. Tone is communicated … Continue reading
Posted in Tips and Tricks, Writing, Writing Party
Tagged tone, writing, writing tone of voice
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