Author Archives: ADJTech

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How to Grow Your Association Sponsorships, Part One

Your corporate and institutional sponsors play a vital role in supporting your association’s mission through both the funding they provide and the implicit endorsement that comes with supporting your activities.  After all, they have put their name and brand beside … Continue reading

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Delivering a Superior Event Experience

Are you looking for ideas on how to deliver a superior event experience to your audience? A big part of that experience comes from how you position and market your event. Here are some event marketing tactics to set you … Continue reading

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Capture Your Members’ Excitement in Your Marketing

As someone who has worked in associations for the lion’s share of my career (with the other time actually spent working for member companies), I tend to get excited about all things membership.  And one thing I have noticed about … Continue reading

Posted in Member engagement, Member experience, Member satisfaction, Tips and Tricks | Leave a comment

Six Ideas for Taking Your Events to the Next Level

I recently presented a session entitled 50 Ideas in 50 Minutes: Taking Your Events to the Next Level to an audience of association executives.  The talk included strategies and tactics that would work with either refreshing an existing event or … Continue reading

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How to Lower Your Risk of Losing A Member: Ten Tips

Membership retention begins the moment someone joins your organization.  To ensure that that new member stays a member, here are ten steps you can take to proactively manage their membership experience so it is a positive one. #1 – Be … Continue reading

Posted in Association management, Getting results, Member experience, Member satisfaction, Membership communications, Tips and Tricks | Tagged , , , , , , | Leave a comment

Goal Attainment 101 – Three Questions to Guide You

Can asking three questions (pictured to the right and highlighted below) bring you closer to achieving your writing, business or personal goals?  Yes. Articulating answers can help you: choose the right goals surface how committed you are to achieving them … Continue reading

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The Importance of Tone

Matching your tone to your content and purpose is a good corollary to the “know thy audience” rule of writing.  It’s a crucial decision that makes an enormous difference in your ability to impart meaning with words. Tone is communicated … Continue reading

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How to Edit your Own Work (Complete with an Editing Checklist)

So your first draft is finished and you’ve transferred your salient points to paper or screen.  You’re about to forward it to your boss or publish it to your blog. How do you polish your piece so it shines? Setting … Continue reading

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Top Ten Countdown – Ways to Avoid Procrastinating on that Writing Project

Are you a visual learner?  You might enjoy this short video I did, designed to get your ideas flowing and pen or keyboard flying.  It’s based on an earlier blog post and done as a short “top ten” list. View … Continue reading

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I’m Speaking – Now What?

A colleague called today to ask for my help with “building some buzz using social media” about an upcoming speaking engagement.  This is a common question, so I thought I would  share some practices I have used successfully to both … Continue reading

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